MSc in Management of Business, Innovation and Technology (University of Sheffield) / 

MA in Management and Digital Innovation (SNSPA)


Fundamentals of Business and ICT

Information and Communication Technologies (ICT) is a broad term used to describe the technologies used in managing and processing information. Utilization of such technologies can increase productivity and promote innovation. This bridging module provides a broad introduction to issues relating to information and communication technologies that are being deployed in modern organisations. It includes underlying principles, concepts, technologies and architectures that enable computer systems to store, process, retrieve, transmit, and protect information. Apart from knowledge on ICT, individuals working in organizations in the twenty-first century have a greater need than ever for effective management skills. Fierce global competition is expected to continue its acceleration and it is these skills that will help to differentiate organizations. Gaining a competitive advantage will be more critical to survival and success. The bridging unit also presents the dynamics of the workplace and key principles underlying the every day functioning of organizations covering the areas of management, marketing, and organizational behaviour.

Entrepreneurship and Innovation

The unit examines both theoretical and practical issues facing managers and entrepreneurs in order to drive innovation within their organizations. It begins with a detailed overview of the entrepreneurial process and progresses to introduce the four major components of business models, which include: core strategy, strategic resources, partnership network, and customer interface. The unit also presents the different types of innovation and examines strategies, processes and tools that promote creativity, innovation and entrepreneurial conduct in organizations. Furthermore, it explores how technological, social, cultural and economic conditions can create both opportunities and threats for established and new firms.

Managing Strategic Change

The introduction of technology, increasing needs of society and the growth of global organisations trading in goods, knowledge and innovation has increased the need for, and frequency of, change. Change is critical because it is fundamental to the long-term survival and competitiveness of an organisation and it is complex because of the human resource and cultural barriers that must be overcome if the change process is to be successful. Although the majority of people are resistant to change, more and more are finding themselves affected by it and having to come to terms with the issues and benefits it brings. Effective change management cannot therefore be underestimated and its implementation needs considerable thought and commitment by managers and executives implementing the change, as well as, from the recipients of change.

ICT for Strategic Management

Data are a vital organizational resource that need to be managed like other important business assets. powerful technologies allow vast amounts of data to be stored, organized and analyzed in order to provide accurate, consistent and complete information which can be used to develop new businesses, achieve operational excellence and guide decision making. This unit examines the managerial and organizational requirements, as well as, the technologies and applications for managing data and information. It addresses the opportunities and the competitive advantage of information technology utilisation to support the organizational processes and provides insight in the decision making process by introduces to tools such as customer relationship management (CRM), supply chain management (SCM), enterprise resource planning (ERP), and decision support systems (DSS). 

Managing Knowledge-Driven ICT Projects

Most recent innovations can be traced back to a project: the behind-the-scenes work that, when correctly managed, results in a new system, a new technology, or a new product in the marketplace. This unit presents a sound framework in it project management including issues such as project estimation, risk analysis, budgeting, scheduling, monitoring, evaluating as well as the important role of the human factor. Within the framework, the unit examines the methodologies and tools necessary for each aspect of the process supported by meaningful examples of real projects, building in this manner a sound project management foundation for tomorrow’s it innovators and managers. 

Global Virtual Enterprise

Telecommunications have become an integral component of the business environment, and are part of the strategic, tactical, and operational processes of an organization. this unit is concerned with the use, deployment and management of telecommunications resources that support the business of an organization. It provides a comprehensive overview of the fundamental principles, technologies and practices employed in data, computer, wireless and internet communications. Then, by focusing on business applications of telecommunications and by clarifying key technical and managerial issues, the unit presents how telecommunication technologies can be an efficient business tool for creating and managing new consumer services and technologies as well as for supporting inter-organizational coordination and increasing operational readiness.

Knowledge Technologies for Innovation

In a rapidly changing world the path towards innovation demands efficient storage/retrieval and exploitation of a “new” business asset, knowledge that aims to increase the performance of classic enterprise systems and facilitate quality decision-making. The unit provides an introduction to knowledge technologies, with emphasis in methods, applications as well as commercial products. It offers an overview of knowledge and reasoning based systems together with a series of case studies to clearly demonstrate their applicability and potential for innovation. Smart agents, ontologies and the semantic web services, all important research areas with potentially a large amount of business applications are discussed. The unit presents important automated decision-making areas, i.e. machine learning and data mining, planning and scheduling, whose application can significantly increase the efficiency of existing processes in the enterprise. Finally, the unit concludes with a good number of applications that stand at the frontiers of innovative smart business management products. 

Strategic Management in Modern Business

Strategy is the direction and scope of an organization over the long term, which  achieves advantage for the organization, through its configuration of resources within a constantly changing  and  challenging  environment,  to  meet  the  needs  of  markets  and  to  fulfil stakeholder expectations.  Strategic management can be conceived in terms of strategic analysis,  strategic  choice,  and  strategy  implementation.  Strategic  management  is distinguished from day to day operational management by  the complexity of influences on decisions, the fundamental organization-wide implications that strategic decisions have for the organization and their long-term implications at all levels, from operational to business and corporate level.  This unit provides insights to all the above irrespective of the size and the nature of the company. 

Innovation Management & New Product Development

In every organisation there are people charged with getting new products and services to the market place. those people view the total task: strategy, concept generation, testing, marketing and all other aspects of introducing new products to the market place.  This unit provides a management approach to acquaint students with the managerial steps and processes involved in the perilous world of product development.  the steps and processes apply to products and services as well as to consumer or industrial products focusing on technological enterprises. the unit begins with an introduction to new product development offering information in product classification and analyzing the various phases of developing new product. The unit also introduces the students in basic concepts of marketing a new product (launching, branding, packaging). 

Digital Marketing

New ways of using the Internet continue to emerge and its use is constantly increasing. More and more people are looking for information, products and services online so it only make sense for Internet to be used as an important marketing tool. This potential for e-business emerged in a dynamic way at the 1990s and since then it still has a strong influence on marketing and communication tools. The new technologies and especially the Internet formed a new value creation which has become the basis for competitive strategy. Understandably, we have entered the digital era, where suppliers, distributors, providers and customers are using the web as the main platform for communication and transactions. This unit is designed to help students understand and shape innovations in e-business and digital marketing brought by the internet-based tools, mobile and multimedia technologies, with relevant simulations that recreate the digital marketing strategies and operations of various companies from different industries and markets.

Social Media Communication

Social media is becoming even more popular for business purposes. Research demonstrates its importance in contributing to the increased corporate transparency of companies, as well to their increased sales, sometimes at worldwide level. Our course is focused on two major aspects:  the one of social media functionalities, and the one of social media strategies. Students  will look and simulate real case studies on a range of the major social media platforms including Facebook, Twitter, Snapchat, LinkedIn, Yammer, Instagram, Whatsapp and YouTube, and their influence and use in business contexts.

Internet of Things and Competition

Internet of Things (IoT) is defined as the network of dedicated physical objects (things) that contain embedded technology to sense or interact with their internal state or external environment and are based on smart components such as sensors, microprocessors, data storage, controls, software and (…) ports, antennae, and protocols enabling wired and wireless connections with the products. The rise of these new products (smart clothes, smart cards, smart roads, smart cars, smart tires, smart phones, smart TVs etc.) change the competition landscape as we know it for many industries. Our course will present to students the most relevant aspects of IoT today and will allow them to imagine realistic market situations influenced by customers’ preference for IoT.

Globalization and Digitalization

Until the rise of Internet, globalization seemed mainly an American concept going worldwide. Nevertheless, the age of the Social Media is also the era of global businesses such as Alibaba from China, proving that globalization changes its nature under the influence of the digital transformation. Our course is based on the most recent data of the World Bank, OECD and other similar international institutions, and it allows students to understand how digitalization becomes opportunity for companies of all sizes and from all countries. Students will have the opportunity to work on simulations on launching and scaling-up digital products on the global market and will work on real case studies on the topic.

Human Resources Management in the Digital Age

Human Resources Management changes under the influence of the digital transformation: the Millenials raised by the helycopter parents are penetrating the labour market and many jobs are lost (or transformed) by the ongoing automatization of processes in companies and by the replacement of people by software robots. Our course teaches students the fundamentals of HR Management taking into consideration all these new aspects and uses simulations, real case studies  and gamification as main learning instruments.

Research Skills and Dissertation Preparation

The aim of this unit is to prepare students for the processes they need to follow in their dissertation. This will be accomplished by exposing students to the principles of formal report writing, literature reviewing, research project designs and approaches. these research approaches will include the design of data collection and analysis methods for user requirements, as well as, the representation and interpretation of the results of testing and evaluation.

The dissertation offers the opportunity for students to pursue, in depth, a piece of empirical research.  This work will allow students to pursue the application of theory within a practical situation of their choice.