Digital economy is not an academic concept, nor a commercial one, but a reality which is officially recognized by public authorities such as the European Comission. Discussions on managerial and business strategies are the new must in the context of digital transformation: digital consumers, Big Data, mobility, cloud, digital natives, IoT, Social Media, 3D printing, work automation… Those are not just words, but reality: a reality that changes market and workplaces as we know them.

It is with great joy that we invite you to be part of an exceptional Masterclass on Leading the Digital Transformation, that we will present on 30.03.2017, after the official launch event of our new double degree Master’s programme in Management and Digital Innovation (SNSPA Faculty of Management) / MSc in Management of Business, Innovation and Technology (University of Sheffield International Faculty, CITY College).

Key facts:

  • Benefits for attendees: understanding digital challenges and opportunities for managers and companies; leveraging knowledge on digital natives and digital leadership; highlighting how to sustainably build an
    innovation culture and how to lead the digital transformation with an entrepreneurial mindset.
  • Duration: 1,25 hours (12.05 – 13.20).
  • Language: English.

Trainer: Mădălina Bălan, Managing Partner Hart Consulting. Mădălina will be one of the guest speakers invited to share her experience for students enrolled in the Master’s programme in Management and Digital Innovation (SNSPA Faculty of Management) / MSc in Management of Business, Innovation and Technology (University of Sheffield International Faculty, CITY College).